Lindridge, Andrew; Peñaloza, Lisa; Worlu, Onipreye - In: European Journal of Marketing 50 (2016) 9/10, pp. 1652-1671
Purpose This research aims to explore how female immigrants use consumption to challenge and support their husband's position within the context of their patriarchal bargain. Design/methodology/approach The sample group ( n = 20) consisted of ten first-generation Nigerian immigrant married...