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Gender and young consumer ethics : an examination in two Southeast Asian countries

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Gender and young consumer ethics: an examination in two Southeast Asian countries

Tjiptono, Fandy; Arli, Denni; Winit, Warat - In: Young Consumers 18 (2017) 1, pp. 94-114

Purpose This study aims to examine and compare ethical perceptions between genders on various potentially unethical consumer situations in Indonesia and Thailand. Design/methodology/approach A survey was conducted by distributing self-administered questionnaires to a convenience sample of...

Persistent link: https://www.econbiz.de/10015044667