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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Consumer response to versioning : how brands’ production methods affect perceptions of unfairness
Gershoff, Andrew D.
;
Kivetz, Ran
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 382-398
Persistent link: https://www.econbiz.de/10009581283
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