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~subject:"Germany"
~subject:"Marketing"
~type:"article"
~type_genre:"Festschrift"
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Journal of historical research in marketing
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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ECONIS (ZBW)
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Marketing
responsibility in an era of economic and climactic challange
Borland, Helen
;
Paliwoda, Stanley J.
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 49-62
Persistent link: https://www.econbiz.de/10009006843
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2
Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to
marketing
theory and advertising practice
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 385-412
Persistent link: https://www.econbiz.de/10009793450
Saved in:
3
Martha Van Rensselaer and the Delineator's homemaking department
Zuckerman, Mary Ellen
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 370-384
Persistent link: https://www.econbiz.de/10009793451
Saved in:
4
Pioneering consumer economist : Elizabeth Ellis Hoyt (1893 - 1980)
Parsons, Elizabeth
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 334-350
Persistent link: https://www.econbiz.de/10009793484
Saved in:
5
Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
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6
The past and future of
marketing
theory and practice : a tribute to the 50th anniversary of the Academy of
Marketing
Science : editorial
Ferrell, Odies C.
;
Conduit, Jodie
;
Edvardsson, Bo
; …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 390-394
Persistent link: https://www.econbiz.de/10012819664
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7
Peter LaPlaca : the best marketer of industrial and B2B
marketing
research
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
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8
Inspiring future generations of industrial
marketing
scholars
Keränen, Joona
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 127-128
Persistent link: https://www.econbiz.de/10011822585
Saved in:
9
Marketing
und/oder marktorientierte Unternehmensführung?
Voeth, Markus
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 67-78)
.
2018
Persistent link: https://www.econbiz.de/10014577365
Saved in:
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