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Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
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"The best Job in the World" vs. "Die Botschafter der Ostfriesischen Inseln" : Social Media als neues Marketingtool im Tourismus
Hartmann, Rainer; Herwig, Michaela - In: Innovationen in Tourismus und Freizeit : Hypes, Trends …, (pp. 79-91). 2011
Persistent link: https://www.econbiz.de/10009295705
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Analysing the image of Abu Dhabi and Dubai as tourism destinations : the perception of first-time visitors from Germany
Martens, Hanno M.; Reiser, Dirk - In: Tourism and hospitality research : THR 19 (2019) 1, pp. 54-64
Persistent link: https://www.econbiz.de/10012165579
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Tourism sense-making : the role of the senses and travel journalism
Pan, Steve; Ryan, Chris - In: Journal of travel and tourism marketing 26 (2009) 7, pp. 625-639
Persistent link: https://www.econbiz.de/10003930862
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Evaluierung von Erfolgsdeterminanten und -strategien zur Leitbildentwicklung und Vermarktung deutscher Kurparks
Gnad, Sylvia - 2010
Persistent link: https://www.econbiz.de/10008904484
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Entwicklung von Marketingstrategien für Stätten des kulturellen Erbes im Spannungsfeld zwischen Konservierung und Markt
Herle, Felix - In: Wettbewerbsvorteil Kulturtourismus : innovative …, (pp. 83-94). 2010
Persistent link: https://www.econbiz.de/10003951486
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Challenges in tourism strategy implementation in peripheral destinations : the case of Stewart Island, New Zealand
Albrecht, Julia Nina - In: Tourism and hospitality planning & development 7 (2010) 2, pp. 91-110
Persistent link: https://www.econbiz.de/10003991515
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Tourismus 3.0 : Fakten und Perspektiven ; eine Festschrift für Karl Born
Bastian, Harald (contributor); Born, Karl (honouree) - 2009
Persistent link: https://www.econbiz.de/10003875563
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Perceiving tourist destination landscapes through Chinese eyes : the case of South Island, New Zealand
Sun, Minghui; Zhang, Xiaoyu; Ryan, Chris - In: Tourism management : research, policies, practice 46 (2015), pp. 582-595
Persistent link: https://www.econbiz.de/10010486196
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The political challenge: the case of New Zealand's tourism organizations
Ryan, Chris; Zahra, Anne - In: Destination branding : creating the unique destination …, (pp. 79-110). 2008
Persistent link: https://www.econbiz.de/10003845381