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Value Creation in the Mobile Market

Pousttchi, Key; Hufenbach, Yvonne - In: Business & Information Systems Engineering 3 (2011) 5, pp. 299-311

In recent years competitive pressure in mobile markets has increased remarkably. New business models and thus new actors have entered the market. This contribution analyzes the reconfiguration of value structures and strategies in mobile markets. For this purpose, mobile network operators’...

Persistent link: https://www.econbiz.de/10010680785

Analyzing the forwarding behavior in mobile viral marketing : an empirical study

Wiedemann, Dietmar G.; Haunstetter, Tobias; Pousttchi, Key - In: Handbook of research on mobile marketing management, (pp. 381-400). 2010

Persistent link: https://www.econbiz.de/10003919392

Gestaltung mobil-integrierter Geschäftsprozesse

Pousttchi, Key; Becker, Frank - In: HMD : Praxis der Wirtschaftsinformatik 49 (2012) 286, pp. 15-22

Persistent link: https://www.econbiz.de/10009577099

Enterprise Resource Planning in kleinen und mittleren Unternehmen : vergleichende Studie von proprietärer und Open-Source-Software

Kramer, Frederick; Marx Gómez, Jorge Carlos; Pousttchi, Key - In: HMD : Praxis der Wirtschaftsinformatik 49 (2012) 285, pp. 20-33

Persistent link: https://www.econbiz.de/10009551956

Determinants of customer acceptance for mobile data services : an empirical analysis with formative constructs

Pousttchi, Key; Goeke, Laura - In: International journal of electronic business 9 (2011) 1/2, pp. 26-43

Persistent link: https://www.econbiz.de/10009260826

Mobile Payment in Deutschland : szenarienübergreifendes Referenzmodell für mobile Bezahlvorgänge

Pousttchi, Key - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002509264

Mobile Commerce : Grundlagen und Techniken ; mit 9 Tabellen

Turowski, Klaus; Pousttchi, Key - 2004

Persistent link: https://www.econbiz.de/10001742903

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