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Wirkung von Reputation zur Reduktion von Qualitätsunsicherheit
Büschken, Joachim - 1999
Persistent link: https://www.econbiz.de/10001416288
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Performance of efficiency measurement models : a study of brand advertising efficiency in the German car industry
Büschken, Joachim - 2003
Persistent link: https://www.econbiz.de/10001740953
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Determinants of brand advertising inefficiency : evidence from the German car market
Büschken, Joachim - 2003
Persistent link: https://www.econbiz.de/10001740955
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How data envelopment analysis reveals brand advertising efficiency
Büschken, Joachim - In: GfK marketing intelligence review : Marketingforschung … (2009) 1, pp. 36-45
Persistent link: https://www.econbiz.de/10003854943
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Reputation networks and "loose linkages" between reputation and quality
Büschken, Joachim - 2000
Persistent link: https://www.econbiz.de/10013408873
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Der Markt für die automatische Identifikation und Verwiegung von Hausmüllgefäßen : eine explorative Studie von Nachfrage- und Anbieterstrukturen
Backhaus, Klaus; Büschken, Joachim - 1993
Persistent link: https://www.econbiz.de/10000873489
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Bidding to win : the dynamics of late bidding in online auctions and auction price
Büschken, Joachim; Erlenkämper, Stephan - 2006
Persistent link: https://www.econbiz.de/10003815313