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How new product development service suppliers exchange knowledge in open innovation processes

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Marketing : Grundlagen der Absatzpolitik; mit Fallstudien Einführung und Relaunch des VW-Golf

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Umsatzrealisierung und Erlösabgrenzung nach IFRS 15, IAS 11 und HGB

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Retail marketing and sales performance : a definitive guide to optimizing service quality and sales effectiveness

Preuss, Christoph - 2014

The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop...