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Branding on the Internet : umbrella-brand and multiple-brand strategies of Internet banks in Britain and Germany
Körnert, Jan; Wolf, Cornelia - 2000
Persistent link: https://www.econbiz.de/10001546588
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Konsequenzen der Globalisierung für das internationale Marketing
Häfner, Ansgar (ed.) - 2000
Persistent link: https://www.econbiz.de/10013434279
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Der Einsatz von Poisson-Regressionsmodellen zur Analyse von Konsumentenpräferenzen auf Basis von Online-Dialogdaten
Decker, Reinhold; Scholz, Sören W. - 2007
Persistent link: https://www.econbiz.de/10003652552
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Web 2.0 auf dem Prüfstand : zur Bewertung von Internet-Unternehmen
Maaß, Christian; Pietsch, Gotthard - 2008
Persistent link: https://www.econbiz.de/10003795460
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An experimental analysis of ending rules in Internet auctions
Ariely, Dan; Ockenfels, Axel; Roth, Alvin E. - 2003
A great deal of late bidding has been observed on internet auctions such as eBay, which employ a second price auction … with a fixed deadline. Much less late bidding has been observed on internet auctions such as those run by Amazon, which … the different ending rules under controlled conditions, without the other differences between internet auction houses that …
Persistent link: https://www.econbiz.de/10011508080
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Wettbewerbsleitbilder für die Cyber-Ökonomie
Blum, Ulrich; Veltins, Michael A. - 2002
Wir untersuchen die Bedingungen, unter denen infolge der Globalisierung, insbesondere des Verfalls der (Informations-) Transaktionskosten Wettbewerbspolitik möglich ist. Zunächst zeigen wir in einem theoretischen Abschnitt die Folgen der veränderten Transaktionskosten auf institutionelle...
Persistent link: https://www.econbiz.de/10010506646
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E-privacy : evaluating a new search cost in online environments
Annacker, Dirk; Spiekermann, Sarah; Strobel, Martin - 2001
Electronic Commerce environments increasingly witness a conflict on the subject of e-privacy: While marketers want to maximize their customer knowledge and grasp the identity of their online users, consumers often want to stay anonymous and not reveal private information. The conflict suggests...
Persistent link: https://www.econbiz.de/10009615417
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Urban specialization in the internet age - empirical findings for Germany
Bade, Franz-Josef; Laaser, Claus-Friedrich; Soltwedel, … - 2004
Persistent link: https://www.econbiz.de/10002205839
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Urban specialization in the internet age : empirical findings for Germany
Bade, Franz-Josef (contributor);  … - 2004
large agglomerations even in the Internet age while locations of standardized production activities with a high codified …
Persistent link: https://www.econbiz.de/10002531178