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Michael Kriegeskorte: "Werbung in Deutschland 1945-1965". Die Nachkriegszeit im Spiegel ihrer Anzeigen. DuMont …
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Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising...
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