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Wandel der Verbraucherrollen : das Recht der Verbraucher und Prosumer in der Sharing Economy
Meller-Hannich, Caroline - 2019
Persistent link: https://www.econbiz.de/10012125512
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Data Aggregation and Vertical Price Transmission: An Experiment with German Food Prices
von Cramon-Taubadel, Stephan; Loy, Jens-Peter; Meyer, Jochen - International Association of Agricultural Economists - IAAE - 2006
The impact of cross sectional aggregation over individual retail stores on the estimation and testing of vertical price transmission between the wholesale and retail levels is investigated using a unique data set of individual retail prices in Germany. Systematic differences between the results...
Persistent link: https://www.econbiz.de/10005805132
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Market segmentation in German business practice: relevance, procedures and challenges
Kesting, Tobias; Rennhak, Carsten - In: World Review of Entrepreneurship, Management and … 7 (2011) 4, pp. 361-379
and parcel of marketing science for many years. Primarily the technical literature focuses on the different ways of …
Persistent link: https://www.econbiz.de/10009353082
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Mature and emerging organic markets: Modelling consumer attitude and behaviour with Partial Least Square Approach
Meyer-Höfer, Marie von; Jaik, Evelyn Olea; Bravo, … - Institut für Agrarökonomie, Georg-August-Universität … - 2013
marketers and policy-makers in both countries. The use of altruistic arguments in organic food marketing is a key aspect that …
Persistent link: https://www.econbiz.de/10011069599
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A Qualitative Analysis of Sensory Experiences and Expectations in the European Organic Market: Findings from Italian and German Consumers
Asioli, Daniele; Canavari, Maurizio; Pignatti, Erika; … - International European Forum on Innovation and System … - 2012
pointed out that sensory attributes are important elements that should be taken into account in the marketing strategies by … heavy users. In both countries, one part of the organic consumers seem to appreciate sensory marketing activities whereas … another part apparently does not. For Italian consumers who appreciate sensory marketing, non-subjective as well as subjective …
Persistent link: https://www.econbiz.de/10011069703
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SPATIAL RETAIL PRICING STRATEGIES FOR BEER IN GERMANY
Empen, Janine; Glauben, Thomas; Loy, Jens-Peter - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2012
The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or consumers who are highly loyal to local brands. To what extent brand loyalty affects spatial pricing strategies, is the main question of this article. We employ weekly retail...
Persistent link: https://www.econbiz.de/10011070496
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Determinanten des Innovationserfolgs: eine Analyse mit Scannerdaten für den deutschen Joghurtmarkt
Herrmann, Roland; Schröck, Rebecca - In: Journal of International Agricultural Trade and Development 60 (2011) 3
attributes of the products, with the type of the marketing channel, with characteristics of the innovations and dummy variables …
Persistent link: https://www.econbiz.de/10011143142
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Seasonal Quality Premiums for Wheat
Loy, Jens-Peter; Holm, Thore; Steinhagen, Carsten; … - Agricultural and Applied Economics Association - AAEA - 2013
the grain marketing strategy of farmers that harvest (and store) both qualities. In this paper, we estimate the seasonal … the premium during the marketing season. The trend’s magnitude depends on the average quality of harvested wheat. If …
Persistent link: https://www.econbiz.de/10010916266
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VERTICAL PRICE TRANSMISSION IN DIFFERENTIATED PRODUCT MARKETS: A DISAGGREGATED STUDY FOR MILK AND BUTTER
Loy, Jens-Peter; Holm, Thore; Steinhagen, Carsten - Agricultural and Applied Economics Association - AAEA - 2012
Persistent link: https://www.econbiz.de/10010916422