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Media bias and advertising : evidence from a German car magazine
Dewenter, Ralf; Heimeshoff, Ulrich - 2014
a two-step procedure, we find a positive impact of advertising volumes on test scores. The main advantage of our study …
Persistent link: https://www.econbiz.de/10010249690
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Media bias and advertising : evidence from a German car magazine
Dewenter, Ralf; Heimeshoff, Ulrich - In: Review of economics 65 (2014) 1, pp. 77-94
Persistent link: https://www.econbiz.de/10010392990
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Media bias and advertising : evidence from a German car magazine
Dewenter, Ralf; Heimeshoff, Ulrich - 2014
a two-step procedure, we find a positive impact of advertising volumes on test scores. The main advantage of our study …
Persistent link: https://www.econbiz.de/10010344120
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Denotationen, Konnotationen und Offenheit : eine Querschnittuntersuchung zur Automobilwerbung in Zeitschriften
Steinert, Andreas - 2003
Persistent link: https://www.econbiz.de/10012878056
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Markensoziologische Werbung : Eine Analyse der ökonomischen Funktionen kultureller Resonanzfelder
Errichiello, Oliver Carlo - 2013
Welchen grundlegenden markensoziologischen Erkenntnissen unterliegt durchsetzungsstarke Werbung? Welche Mechanismen können eingesetzt werden, um bestimmte Vorstellungen bei Gruppen zu aktivieren und dadurch Wirtschaftskörper zu stärken? Oliver Carlo Errichiello präsentiert eine...
Persistent link: https://www.econbiz.de/10014016359
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Markensoziologische Werbung : eine Analyse der ökonomischen Funktionen kultureller Resonanzfelder
Errichiello, Oliver Carlo - 2013 - 1., neue Ausg.
Persistent link: https://www.econbiz.de/10009706984
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Quality aspects in price indices and international comparisons : applications of the hedonic method
Mulligen, Peter Hein van - 2003
Persistent link: https://www.econbiz.de/10001818714
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Accesso al mercato : dazi e barriere non tariffarie ; una applicazione agli scambi transatlantici nel settore automobilistico e nel settore chimico
De Benedictis, Luca; Padoan, Pier Carlo - In: Rivista di politica economica 90 (2000) 3, pp. 75-122
Persistent link: https://www.econbiz.de/10001823632
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Testing alternative models of new product diffusion
Zettelmeyer, Florian - In: Economics of innovation and new technology 2 (1993) 4, pp. 283-308
Persistent link: https://www.econbiz.de/10001150943
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Dynamic modeling of vehicle populations : an engineering approach for emissions calculations
Zachariadis, Theodoros - In: Technological forecasting & social change : an … 50 (1995) 2, pp. 135-149
Persistent link: https://www.econbiz.de/10001187781