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Determinanten des Innovationserfolgs: eine Analyse mit Scannerdaten für den deutschen Joghurtmarkt
Herrmann, Roland; Schröck, Rebecca - In: Journal of International Agricultural Trade and Development 60 (2011) 3
attributes of the products, with the type of the marketing channel, with characteristics of the innovations and dummy variables …
Persistent link: https://www.econbiz.de/10011143142
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Optimal Grain Marketing Revisited: A German and Polish Perspective
Loy, Jens-Peter; Pieniadz, Agata - International Association of Agricultural Economists - IAAE - 2009
Increasing grain price volatility over the last year has revived the discussion on optimal marketing strategies …. Various models of optimal grain marketing have been proposed and simulated in the literature. In this study an overview on … Germany and Poland. Results indicate that gains from optimal marketing are rather small and uncertain in the real world …
Persistent link: https://www.econbiz.de/10010913550
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The adoption of Bt-maize in Germany: An econometric analysis
Consmuller, Nicola; Beckmann, Volker; Petrick, Martin - 2009
In this study, we theoretically and empirically investigate the determinants of Bt-maize adoption in German regions. Specifically, we ask how the regulatory framework, the farm structures as well as the socio-political environment of GM expansion in Germany have influenced regional adoption...
Persistent link: https://www.econbiz.de/10009446411
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STOFFLICHE NUTZUNG NACHWACHSENDER ROHSTOFFE - MARKT UND VERBRAUCHERAKZEPTANZ
Menrad, Klaus - Fachgebiet für Marketing und management Nachwachsender … - 2006
Paper prepared for presentation at the 14th C.A.R.M.E.N. (Centrales Agrar- Rohstoff-Marketing- und Entwicklungs …
Persistent link: https://www.econbiz.de/10008550353
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The adoption of Bt-maize in Germany: An econometric analysis
Consmuller, Nicola; Beckmann, Volker; Petrick, Martin - Gesellschaft für Wirtschafts- und Sozialwissenschaften … - 2009
In this study, we theoretically and empirically investigate the determinants of Bt-maize adoption in German regions. Specifically, we ask how the regulatory framework, the farm structures as well as the socio-political environment of GM expansion in Germany have influenced regional adoption...
Persistent link: https://www.econbiz.de/10005026704
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Public Policy and Farm-level Strategies for Coexistence in Germany – A Case Study of Bt-maize in Brandenburg
Consmuller, Nicola; Beckmann, Volker; Schleyer, Christian - European Association of Agricultural Economists - EAAE - 2008
The regulatory framework for growing GM crops in Germany comprises quite liberal ex-ante regulations with very strict ex-post liability rules to protect other production forms from possible negative side effects of transgenic plants. Regulation is assumed to impose additional costs on farmers...
Persistent link: https://www.econbiz.de/10005039545
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The Response of the German Agricultural Sector to the Envisaged Biofuel Targets in Germany and Abroad: A CGE Simulation
Sorda, Giovanni; Banse, Martin - In: Journal of International Agricultural Trade and Development 60 (2011) 4
This article analyses the impact of national, European and global biofuel targets on German food production and land allocation until 2020. The LEITAP General Equilibrium Model simulates the interaction of agricultural and energy markets in response to the envisaged expansion of the biofuel...
Persistent link: https://www.econbiz.de/10011143151
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Der Umgang kleiner und mittlerer Unternehmen mit den demografischen Herausforderungen: Eine Trendstudie
Kay, Rosemarie; Hoffmann, Marina; Kranzusch, Peter; … - 2018
Das IfM Bonn untersucht anhand einer repräsentativen Trendstudie für den Zeitraum 2007 bis 2017, wie KMU dem demografischen Wandel begegnen. Demnach sind die KMU aktuell besser als 2007 über den demografischen Wandel informiert. Die Mehrheit der KMU hat ihre Absatzstrategie an die bereits...
Persistent link: https://www.econbiz.de/10011886691
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Definieren, Aufwerten, Erzählen: Qualitative Marktforschung und die Etablierung des Mineralwassers als ein alltägliches Konsumgut (1958–2001)
Zeheter, Michael - In: Vierteljahrschrift für Sozial- und … 111 (2024) 2, pp. 140-169
marketing and influence shopping habits. Today, these surveys are valuable sources for exploring consumers' perceptions and the …
Persistent link: https://www.econbiz.de/10014556409
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German retail pharmacies –- regulation, professional identity and commercial differentiation
Pioch, Elke; Schmidt, Ruth A. - 2001
Full-text of this article is not available in this e-prints service. This article was originally published in Marketing …. Legal restrictions on manipulating the conventional marketing mix are discussed and alternative strategic moves towards …
Persistent link: https://www.econbiz.de/10009455036