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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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ECONIS (ZBW)
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Cross-Channel-Konzeption für TV-Formate : Möglichkeiten und Grenzen einer integrierten Vermarktung
Eggert, Dominik
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2006
Persistent link: https://www.econbiz.de/10003367207
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Cross-Channel-Koneptionen für TV-Formate : Möglichkeiten und Grenzen einer integrierten Vermarktung
Eggert, Dominik
-
2006
Persistent link: https://www.econbiz.de/10013417802
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