Narrow search
Showing 1 - 10 of 3,357
Cover Image
Brand differentiation in German online job boards : an exemplary evaluation of Siemens' efforts at Stepstone.de to illustrate how a differentiation score model can support employer...
Palinkas, Tami; Botzenhardt, Florian; Pätzmann, Jens - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 39-48
The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...
Persistent link: https://www.econbiz.de/10010423978
Cover Image
Critical success factors for online-shops of drugstores : information systems and marketing requirements for webshops offering fast-moving consumer goods and a webshop evaluation o...
Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 17-25
success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part - consistency of the marketing strategy- it is important to initially understand consumers' behaviour …
Persistent link: https://www.econbiz.de/10010423965
Cover Image
Risikomanagement unter Marketinggesichtspunkten
Bielefeldt, Jonas - 2010
Persistent link: https://www.econbiz.de/10003943229
Cover Image
Employer Brand Building for Start-Ups : Which Job Attributes Do Employees Value Most?
Tumasjan, Andranik; Strobel, Maria; Welpe, Isabell M. - 2012
attractive job attributes for prospective applicants. We contribute to the entrepreneurial marketing literature by bringing …
Persistent link: https://www.econbiz.de/10014044216
Cover Image
Definieren, Aufwerten, Erzählen : qualitative Marktforschung und die Etablierung des Mineralwassers als ein alltägliches Konsumgut : 1958-2001
Zeheter, Michael - In: VSWG: Vierteljahrschrift für Sozial- und … 111 (2024) 2, pp. 140-169
marketing and influence shopping habits. Today, these surveys are valuable sources for exploring consumers' perceptions and the …
Persistent link: https://www.econbiz.de/10014555759
Cover Image
Definieren, Aufwerten, Erzählen: Qualitative Marktforschung und die Etablierung des Mineralwassers als ein alltägliches Konsumgut (1958–2001)
Zeheter, Michael - In: Vierteljahrschrift für Sozial- und … 111 (2024) 2, pp. 140-169
marketing and influence shopping habits. Today, these surveys are valuable sources for exploring consumers' perceptions and the …
Persistent link: https://www.econbiz.de/10014556409
Cover Image
Umweltökonomie : eine interdisziplinäre Einführung
Stengel, Martin (ed.); Wüstner, Kerstin (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000621471
Cover Image
Marketing, Ökologie und ökonomische Theorie : Abbau von Kaufbarrieren bei ökologischen Produkten durch Marketing
Hüser, Annette - 1996
Persistent link: https://www.econbiz.de/10000587639
Cover Image
Economic analysis of price premiums in the presence of non-convexities : evidence from German electricity markets
Paschmann, Martin - 2017
Analyzing price data from sequential German electricity markets, namely the day-ahead and intraday auction, a puzzling but apparently systematic pattern of price premiums can be identified. The price premiums are highly correlated with the underlying demand profile. As there is evidence that...
Persistent link: https://www.econbiz.de/10011750488