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Germany
Consumer behaviour
32
Konsumentenverhalten
32
Theorie
21
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21
Brand management
11
Markenführung
11
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9
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9
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German
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Thelen, Eva M.
3
Botschen, Günther
2
Pieters, Rik
2
Jaspers, Esther D. T.
1
Koll, Oliver
1
Mairamhof, Gaby B.
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Noisternig, Monika
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Workshop für Dienstleistungsmarketing <2, 1993, Innsbruck>
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Advances in services marketing
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Die Bank
1
Handelsforschung
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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1
Using means-end structures for benefit segmentation in a service industry
Botschen, Günther
- In:
Advances in services marketing
,
(pp. 155-180)
.
1997
Persistent link: https://www.econbiz.de/10001297065
Saved in:
2
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
Thelen, Eva M.
(
ed.
);
Mairamhof, Gaby B.
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000349123
Saved in:
3
Ein gedächtnispsychologischer Ansatz zur Erklärung des Geschäftswahlverhaltens des Konsumenten
Thelen, Eva M.
- In:
Handelsforschung
11
(
1996
),
pp. 339-353
Persistent link: https://www.econbiz.de/10001220102
Saved in:
4
Zählen nur Rendite und Risiko bei der Anlageentscheidung?
Botschen, Günther
- In:
Die Bank
(
1995
),
pp. 500-503
Persistent link: https://www.econbiz.de/10001184234
Saved in:
5
Materialism and life satisfaction relations between and within people over time : results of a three-wave longitudinal study
Jaspers, Esther D. T.
;
Pandelaere, Mario
;
Pieters, Rik
; …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
3
,
pp. 591-601
Persistent link: https://www.econbiz.de/10014329137
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