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Aim of this study is to analyse product-related innovation strategies of German Hidden Champions (globally leading, mid-sized companies) in the BRIC countries, especially in the fast growing and still unsaturated markets of China and India. With the help of an empirical survey we discover that...
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The German banking sector is undergoing tremendous changes. Its' time-tested three-pillar model has come under fire from with-in and with-out. On the one hand, both inter- as well as intra-sector rivalry is increasing. On the other hand, the European Union is forcing the government to liberalize...
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Einführung -- Begriffsdefinitionen für Mobile Banking -- Aktuelle Studien zum Thema Mobile Banking -- Analyse der Rahmenbedingungen -- Status quo des Mobile-Banking-Angebots -- Mobile Banking aus der Perspektive der Nutzer -- Strategische Bewertung der Untersuchungsergebnisse -- Ausblick und...
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