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Das IfM Bonn untersucht anhand einer repräsentativen Trendstudie für den Zeitraum 2007 bis 2017, wie KMU dem demografischen Wandel begegnen. Demnach sind die KMU aktuell besser als 2007 über den demografischen Wandel informiert. Die Mehrheit der KMU hat ihre Absatzstrategie an die bereits...
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marketing and influence shopping habits. Today, these surveys are valuable sources for exploring consumers' perceptions and the …
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Full-text of this article is not available in this e-prints service. This article was originally published in Marketing …. Legal restrictions on manipulating the conventional marketing mix are discussed and alternative strategic moves towards …
Persistent link: https://www.econbiz.de/10009455036
immigrant Turks within the mainstream German population with a view to informing target marketing strategies aimed at this … skills and media use between the first and second generation are assessed and the implications for marketing and retail … of ethnic marketing campaigns aimed at this consumer group as well as accommodation in the retail land service sector …
Persistent link: https://www.econbiz.de/10009455039
may foster more and not less spending; in our simulation game, the financial investment in marketing key HCPs and HCOs …
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