The digitalization of the every-day life also affects buying habits of customers. Changes that take place regarding these habits result in an increasing number of e-commerce retailers. Online-shops in the business-to-consumer field are especially successful with apparel and electronic products....

An important development that contributes to store brands’ growing success in the grocery market is the increasing number of discount stores that sell predominantly own, private-label, brands. To fight private labels, manufacturers of national brands feel increasingly compelled to develop...

The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as an attractive customer target group, the increasing...

The use of smartphone apps has numerous advantages for app providers and users. However, the users of many smartphone apps are confronted with a trade-off between usage benefits and preferences for personal data protection. We investigate the acceptability of data sharing in different...

This paper develops and empirically validates customer shopping motives taking account of customer channel selection in multichannel systems. As each channel is associated with certain advantages and disadvantages from a customer’s perspective, we develop – based on behavioral considerations...

Seit Jahrzehnten ist der Lebensmitteleinzelhandel von einem Strukturwandel hin zu weniger und größeren Geschäften gekennzeichnet. Gerade in kleineren Orten ländlicher Räume bestehen daher Probleme, die Versorgung mit Gütern des täglichen Bedarfs in fußläufiger Entfernung, das heißt die...

Seit Jahrzehnten ist der Lebensmitteleinzelhandel von einem Strukturwandel hin zu weniger und größeren Geschäften gekennzeichnet. Gerade in kleineren Orten ländlicher Räume bestehen daher Probleme, die Versorgung mit Gütern des täglichen Bedarfs in fußläufiger Entfernung, das heißt die...