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Produktlebenszyklusmodelle - Eine Metaanalyse zur Charakterisierung und Abgrenzung bestehender Modelltypen (A Meta-Analysis of Product Life Cycle Models - Characterization and Diff...

Kasah, Tarek - 2013

In verschiedenen wissenschaftlichen Disziplinen, besonders den Wirt-schafts- und Ingenieurwissenschaften, wird das Entstehen und Verschwinden von Produkten aus unterschiedlicher Perspektive betrachtet jedoch häufig unter dem gemeinsamen Stichwort Produktlebenszyklus (PLZ) verwendet. Eine...

Persistent link: https://www.econbiz.de/10013089511

'My Vote for My Mailman' : Appeals to Reciprocity in Communication Campaigns

Horn, Carmen - 2013

We study the influence of an explicit appeal to reciprocity as a design element in communication campaigns. We conduct an experiment based on a real campaign run by Deutsche Post, the German postal service, in which German citizens could participate in a sweepstakes and vote for their mail...

Persistent link: https://www.econbiz.de/10013074537

Exploring the Language of the Sharing Economy : Building Trust and Reducing Privacy Concern on Airbnb in German and English

Zarifis, Alex - 2019

Several countries' economies have been disrupted by the sharing economy. Global champions like Airbnb and Uber use similar models and platforms across many countries. However, each country and its consumers have different characteristics including the language used. The text in the profile of...

Persistent link: https://www.econbiz.de/10012863000

Risikomanagement unter Marketinggesichtspunkten

Bielefeldt, Jonas - 2010

Persistent link: https://www.econbiz.de/10003943229

The determinants of equity transmission between the new and used car markets : a hedonic analysis

Kihm, Alex; Vance, Colin - 2014

model to estimate the determinants of prices in the primary and secondary car markets in Germany. We are specifically …. Beyond parameterizing the influence of technical features and brand name on the retail price, our model simultaneously … generates a corresponding set of parameter estimates for the used car price, thereby allowing us to formally compare their …

Persistent link: https://www.econbiz.de/10010442329

The Pulse of Liability of Foreignness : Dynamic Legitimacy and Experience Effects in the German Car Market

Kaiser, Ulrich; Sofka, Wolfgang - 2008

Globalization has provided many companies with new opportunities for growth and efficiency. This requires them to operate successfully across cultural and social borders. These can be stumbling blocks to internationalization and have been found to cause frequent errors and delays for...

Persistent link: https://www.econbiz.de/10014054947

There's No Place Like Home : A Strategic Framework to Overcome Liability of Foreignness in the German Car Market

Sofka, Wolfgang; Zimmermann, Jörg - 2008

Globalization has led to exciting new business opportunities around the globe. Still, national and cultural boundaries have not evaporated into a "borderless world." Several studies have identified so-called liabilities of foreignness that arise from a lack of embeddedness and roots in the host...

Persistent link: https://www.econbiz.de/10014060556

Integrating latent variables in discrete choice models : how higher-order values and attitudes determine consumer choice

Temme, Dirk (contributor); Paulssen, Marcel (contributor); … - 2007

Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, to date applications of ICLV models in marketing are still rare. The...

Persistent link: https://www.econbiz.de/10003635077

Customer reactions in Out-of-Stock situations : do promotion-induced phantom positions alleviate the similarity substitution hypothsis?

Diels, Jana Luisa; Wiebach, Nicole - 2011

Out-of-Stock (OOS) is a prevalent problem customers face at the POS. In this paper, we demonstrate both theoretically and empirically how OOS-induced substitution patterns can be explained and predicted by means of context and phantom theory. We further analyze the relevance of promotions, for...

Persistent link: https://www.econbiz.de/10008989876

Does umbrella branding really work? : investigating cross-category brand loyalty

Silberhorn, Nadja; Hildebrandt, Lutz - 2012

loyalty can be regarded as a consequence of the underlying assumption of customers transferring their quality perceptions …

Persistent link: https://www.econbiz.de/10009526638

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