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Germany
Großbritannien
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Service quality
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Consumer behaviour
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Dienstleistungsqualität
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United Kingdom
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Beziehungsmarketing
7
Konsumentenverhalten
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Regionalökonomik
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Deutschland
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Unternehmenserfolg
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Brand management
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Corporate reputation
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Caemmerer, Barbara
3
Evanschitzky, Heiner
2
Backhaus, Christof
1
Boulay, Jacques
1
Chanut, Odile
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Fadairo, Muriel
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Iyer, Gopalkrishnan R.
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MacGillavry, Kim
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Magali, Chaudey
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Wilson, Alan M.
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Global business and organizational excellence : a review of research & best practices
1
International journal of retail and distribution management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
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ECONIS (ZBW)
4
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1
Dimensions of satisfaction in retail settings : a research note
Evanschitzky, Heiner
;
Iyer, Gopalkrishnan R.
; …
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
3
,
pp. 275-285
Persistent link: https://www.econbiz.de/10003784375
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2
The franchise dilemma : entrepreneurial characteristics, relational contracting, and opportunism in hybrid governance
Evanschitzky, Heiner
;
Caemmerer, Barbara
;
Backhaus, Christof
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
1
,
pp. 279-298
Persistent link: https://www.econbiz.de/10011437432
Saved in:
3
It takes two to tango : A taxonomy of franchise success determinants
Boulay, Jacques
;
Caemmerer, Barbara
;
Chanut, Odile
; …
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 807-825
Persistent link: https://www.econbiz.de/10014281106
Saved in:
4
Delivering loyalty via customer experience management at DHL Freight
MacGillavry, Kim
;
Wilson, Alan M.
- In:
Global business and organizational excellence : a …
33
(
2013/14
)
6
,
pp. 6-20
Persistent link: https://www.econbiz.de/10010408798
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