marketers and policy-makers in both countries. The use of altruistic arguments in organic food marketing is a key aspect that … communicated by a credible source to enable growing consumer trust in the organic food sector as a sustainable alternative to …

pointed out that sensory attributes are important elements that should be taken into account in the marketing strategies by … heavy users. In both countries, one part of the organic consumers seem to appreciate sensory marketing activities whereas … another part apparently does not. For Italian consumers who appreciate sensory marketing, non-subjective as well as subjective …

the grain marketing strategy of farmers that harvest (and store) both qualities. In this paper, we estimate the seasonal … the premium during the marketing season. The trend’s magnitude depends on the average quality of harvested wheat. If …

-Rechnungslegung und einem Vergleich zu HGB und US-GAAP. IAS/IFRS-Regelungen: Was ist neu ab 1. Januar 2005? Im Vergleich: IAS/IFRS alt und … neu, HGB, US-GAAP …