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The impact of context and promotion on consumer responses and preferences in out-of-stock situations
Wiebach, Nicole; Diels, Jana L. - 2011
similar substitute is offered at a reduced price, the effect is enforced. For dissimilar substitutes, we show the contrary …
Persistent link: https://www.econbiz.de/10009266902
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Customer reactions in Out-of-Stock situations : do promotion-induced phantom positions alleviate the similarity substitution hypothsis?
Diels, Jana Luisa; Wiebach, Nicole - 2011
in customers' OOS reactions. The results of an online experiment demonstrate that customers substitute unavailable items …
Persistent link: https://www.econbiz.de/10008989876
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The determinants of equity transmission between the new and used car markets : a hedonic analysis
Kihm, Alex; Vance, Colin - 2014
. Beyond parameterizing the influence of technical features and brand name on the retail price, our model simultaneously … generates a corresponding set of parameter estimates for the used car price, thereby allowing us to formally compare their … the price, one whose impact is higher in magnitude in the used car market than in the new car market. Large heterogeneity …
Persistent link: https://www.econbiz.de/10010442329
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Empirical analysis of customer motives in the shareconomy: a cross-sectoral comparison
Balck, Birte; Cracau, Daniel - Fakultät für Wirtschaftswissenschaft, … - 2015
We present the results of an empirical study on German customers' motives to participate in the shareconomy. We focus on four different industries with two companies each: accommodation renting (Airbnb vs. Couchsurfing), car sharing (DriveNow vs. tamyca), commodities (Leihdirwas vs. WHY own it)...
Persistent link: https://www.econbiz.de/10011165800
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A study of the Potential Effects of the Conversion to Euro
Desmet, Pierre - Université Paris-Dauphine (Paris IX) - 2002
illusion: expressed in euros, perceived prices seem lower and price elasticity diminished. But it also concludes on the … positively related to the level of the conversion rate. Applies the Gabor and Granger method to the price of an item of domestic …
Persistent link: https://www.econbiz.de/10011166560
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The Determinants of Equity Transmission Between the New and Used Car Markets – A Hedonic Analysis
Vance, Colin; Kihm, Alexander - Rheinisch-Westfälisches Institut für … - 2014
. Beyond parameterizing the influence of technical features and brand name on the retail price, our model simultaneously … generates a corresponding set of parameter estimates for the used car price, thereby allowing us to formally compare their … the price, one whose impact is higher in magnitude in the used car market than in the new car market. Large heterogeneity …
Persistent link: https://www.econbiz.de/10011100007
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The Determinants of Equity Transmission Between the New and Used Car Markets – A Hedonic Analysis
Kihm, Alex; Vance, Colin - 2014
. Beyond parameterizing the influence of technical features and brand name on the retail price, our model simultaneously … generates a corresponding set of parameter estimates for the used car price, thereby allowing us to formally compare their … the price, one whose impact is higher in magnitude in the used car market than in the new car market. Large heterogeneity …
Persistent link: https://www.econbiz.de/10010436144
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QUALITY, SAFETY AND CONSUMER BEHAVIOUR TOWARDS ORGANIC FOOD IN GERMANY AND PORTUGAL
Lucas, Maria Raquel Ventura; Röhrich, Kerstin; … - Centro de Estudos e Formação Avançada em Gestão e … - 2008
The goal of this paper is to compare Portuguese and German consumer behaviour towards Organic Food Products (OFP). For this purpose, an extensive literature review on quality and food safety of organic food products was carried out and a consumer survey was implemented, with data collected by...
Persistent link: https://www.econbiz.de/10005687813
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On factors of consumer heterogeneity in (mis)valuation of future energy costs : evidence for the German automobile market
Pleshcheva, Vlada; Klapper, Daniel; Dannewald, Till - 2019
In this paper, we first recover the individual valuation of expected future fuel costs at the time of a car purchase and then explore how various factors relate to the recovered consumer undervaluation of fuel savings (on average, consumers' willingness-to-pay for a AC1 reduction in fuel costs...
Persistent link: https://www.econbiz.de/10011976135
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Critical success factors for online-shops of drugstores : information systems and marketing requirements for webshops offering fast-moving consumer goods and a webshop evaluation o...
Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 17-25
The digitalization of the every-day life also affects buying habits of customers. Changes that take place regarding these habits result in an increasing number of e-commerce retailers. Online-shops in the business-to-consumer field are especially successful with apparel and electronic products....
Persistent link: https://www.econbiz.de/10010423965