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Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu; Schneiders, Christopher; Merten, Sebastian - In: Journal of business research : JBR 136 (2021), pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
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Customer Relationship Marketing im Sport
Gensmüller, Marco - In: Management und Marketing im Sport : …, (pp. 417-441). 2008
Persistent link: https://www.econbiz.de/10003752599
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Relationship Marketing im Sport
Bühler, André W.; Nufer, Gerd - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 293-322). 2011
Persistent link: https://www.econbiz.de/10008738192
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Does local sporting success affect sport participation? : an examination of Danish professional soccer's effect on club membership
Storm, Rasmus K.; Holum, Marthe Liss - In: European Sport management quarterly : ESMQ 21 (2021) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10012497335
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Direct preferences of sports fans : Is there a superstar effect in the fantasy league?
Kotrba, Vojtěch - In: Journal of behavioral and experimental economics 78 (2019), pp. 89-97
Persistent link: https://www.econbiz.de/10012240252
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The impact of perceived corporate social responsibility on value-in-use through customer engagement in non-profit sports clubs : the moderating role of co-production
Behnam, Mohsen; Anagnostopoulos, Christos; Byers, Terri; … - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 789-810
Persistent link: https://www.econbiz.de/10014283330
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An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
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Kommunikationsmanagement im Sport
Kaiser, Sebastian - In: Management und Marketing im Sport : …, (pp. 467-484). 2008
Persistent link: https://www.econbiz.de/10003752613
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Instrumente zur Reduzierung der Unzufriedenheit von Zuschauern bei Heimniederlagen im Fußball
Marquardt, Jan; Koch, Michael; Pechtl, Hans - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 4, pp. 380-396
Persistent link: https://www.econbiz.de/10003425799
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Kommunikationsmanagement im Sport
Kaiser, Sebastian - In: Management im Sport : betriebswirtschaftliche …, (pp. 437-461). 2010
Persistent link: https://www.econbiz.de/10008662741