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Marketing action in networks
Mouzas, Stefanos - In: European Journal of Marketing 40 (2006) 11/12, pp. 1271-1291
Purpose – The aim of this paper is to describe and explain how organizations develop and implement marketing action … and its applicability is illustrated. Findings – The paper finds that marketing action is seen as an inventive stream of … they unfold, marketing action in networks takes the form of creating and exercising a number of options that best reflect …
Persistent link: https://www.econbiz.de/10014722369
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Organizing the Innovation Process: Complementarities in Innovation Networking
Love, James; Roper, Stephen - In: Industry and Innovation 16 (2009) 3, pp. 273-290
existence of complementarities in the use of external networking between stages of the innovation process in a sample of UK and … combination of innovation activities in which to implement external networking. Broadly, there is more evidence of … strong evidence of substitutability in external networking in different stages, except between the identification of new …
Persistent link: https://www.econbiz.de/10004966895
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Munich as Germany's No. 1 High Technology Region: Empirical Evidence, Theoretical Explanations and the Role of Small Firm/Large Firm Relationships
Sternberg, Rolf; Tamasy, Christine - In: Regional Studies 33 (1999) 4, pp. 367-377
STERNBERG R. and TAMASY C. (1999) Munich as Germany's no. 1 high technology region: empirical evidence, theoretical explanations and the role of small firm/large firm relationships, Reg. Studies 33 , 367-377 . This paper verifies Munich's firstrate performance among all German regions based on...
Persistent link: https://www.econbiz.de/10005638493
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Partner selection, partner behavior, and business network performance
Moeller, Klaus - In: Journal of Accounting & Organizational Change 6 (2010) 1, pp. 27-51
Purpose – Business networks have to coordinate each of their partners' goals and expectations, as a lack of partner compatibility and goal incongruence could lead to conflict and opportunistic behavior. These potential problems highlight the relevance of partner selection as a means of...
Persistent link: https://www.econbiz.de/10014840333
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Cooperation in regional new venture support networks: experiences from Germany
Kautonen, Teemu; Koch, Lambert T. - In: International Journal of Entrepreneurial Behavior & Research 11 (2005) 5, pp. 378-384
Purpose – To introduce new venture support networks (NVSN) as a topical instrument in German entrepreneurship policy, and to discuss critically the problems in achieving cooperation between the member organizations in these networks. Design/methodology/approach – Conceptual analysis with...
Persistent link: https://www.econbiz.de/10014769654
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Between exchange and development
Schulz, Klaus‐Peter; Geithner, Silke - In: The Learning Organization 17 (2010) 1, pp. 69-85
Purpose – The purpose of this paper is to discuss how communication and cooperation in inter‐organizational networks may bring about organizational learning. A case study of 13 inter‐organizational school networks in Germany is carried out for this purpose. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10015030345
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Impact of networking on explorative innovation in emerging media technology markets : the case of German XR firms
Zabel, Christian; Telkmann, Verena - In: Journal of media business studies 21 (2024) 3, pp. 211-247
Persistent link: https://www.econbiz.de/10015048450
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Insights into the creation of a successful MNE innovation cluster
O'Dwyer, Michele; O'Malley, Lisa; Murphy, Stephen; … - In: Competitiveness review : an international business … 25 (2015) 3, pp. 288-309
Persistent link: https://www.econbiz.de/10011326674
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Innovation durch Kooperation in einem Cluster : eine empirische Analyse von Open Innovation in der deutschen Biotechnologie
Effelsberg, Martin - 2013
Persistent link: https://www.econbiz.de/10009755816
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Industrial cluster as a factor for innovative drive in regions of transformation and structural change : a comparative analysis of East Germany and Poland
Clarkson, Micheal; Fink, Matthias; Kraus, Sascha - In: Journal of East European management studies : JEEMS 12 (2007) 4, pp. 340-364
This article investigates the catalyst effect of industrial cluster formation on innovation propensity using as a basis …
Persistent link: https://www.econbiz.de/10010126569