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and loyalty. Strong ties, however, have also been shown to prevent innovation, suggesting that firms should also develop …, innovation. It is based in a seven-year longitudinal research project with Adidas, a global sporting goods company. From the case …-customer relationships. Contrary to the established literature, we find that strong ties in the Adidas case supported significant innovation …
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The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as an attractive customer target group, the increasing...
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Im Zentrum der Arbeit steht die Veränderung der Macht von Nachfragern gegenüber Anbietern durch das Medium Internet und damit die Beleuchtung der sogenannten Machtthese. Da bisherige Aussagen zur Macht von Nachfragern im Zeitalter des Internets durch eine weitgehend unreflektierte Verwendung...
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innovation also when referring to intra-country differences. …
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This paper explores the possible job creation effect of innovation activity. We analyze a unique panel dataset covering … is the labour-friendly nature of innovation, which we measure in terms of forward-citation weighted patents. However …, this positive impact of innovation is statistically significant only for firms in the high-tech manufacturing sectors …
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