Silver Coley, Linda; Lindemann, Eckhard; Wagner, Stephan M. - In: Journal of Business & Industrial Marketing 27 (2012) 8, pp. 611-622
Purpose – This study aims to investigate the effects of perceived tangible and intangible resource inequity and the moderating effect of long‐term orientation on future collaboration. Design/methodology/approach – Outcome and moderating measures were developed using structural equation...