marketing and influence shopping habits. Today, these surveys are valuable sources for exploring consumers' perceptions and the …

Full-text of this article is not available in this e-prints service. This article was originally published in Marketing …. Legal restrictions on manipulating the conventional marketing mix are discussed and alternative strategic moves towards …

immigrant Turks within the mainstream German population with a view to informing target marketing strategies aimed at this … skills and media use between the first and second generation are assessed and the implications for marketing and retail … of ethnic marketing campaigns aimed at this consumer group as well as accommodation in the retail land service sector …

may foster more and not less spending; in our simulation game, the financial investment in marketing key HCPs and HCOs …

growing importance of the after‐sales sector in automobile marketing.  …

This research tested a model in both Germany and the USA that contained marketing variables known to impact new product …‐group LISREL analysis revealed that while the model structure is valid for both countries, the impact of certain marketing factors … on commercial product success differed. The analysis revealed that the mean values of the marketing factors differed …

Purpose – The aim of this paper is to describe and explain how organizations develop and implement marketing action … and its applicability is illustrated. Findings – The paper finds that marketing action is seen as an inventive stream of … they unfold, marketing action in networks takes the form of creating and exercising a number of options that best reflect …

Outlines awareness of political marketing in Germany and argues that there is a need for the German political parties … to market themselves. Discusses some of the essential aspects of political marketing, with particular reference to the …