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Kulturell bedingte Konflikte in deutsch-russischen Wirtschaftsverhandlungen : [eine sozialpsychologische Perspektive]
Bühler, Antje - 2000
Persistent link: https://www.econbiz.de/10001546568
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Psychologische Bedingungen und Wirkungen internationalen Managements : analysiert am Beispiel deutsch-chinesischer Zusammenarbeit
Thomas, Alexander - In: Interkulturelles Management : theoretische Fundierung …, (pp. 111-134). 1997
Persistent link: https://www.econbiz.de/10001296030
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Cultural context and cross-country behavioral differences in group decision-making
Horak, Sven; Arya, Bindu - In: International studies of management & organization : ISMO 50 (2020) 2, pp. 153-173
Persistent link: https://www.econbiz.de/10012261048
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Einflüsse der Stimmung auf Werbewirkungen
Jaekel, Michael - 1997
Persistent link: https://www.econbiz.de/10000971499
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The impact of cultural differences on the effectiveness of advertisments on the Internet: a comparison among the United States, China, and Germany
Miller, Edward C.; Griffin, Thomas; Paolo, Peter di; … - In: International business and economics research journal 8 (2009) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10003849794
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The effectiveness of humor in advertising cross-cultural study in Germany and Russia
Müller, Stefan; Hoffmann, Stefan; Schwarz, Uta; … - In: Journal of euromarketing 20 (2011) 1/2, pp. 7-20
Persistent link: https://www.econbiz.de/10009549049
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Is food advertising culture-bound? : contradictory results from three European countries
Czarnecka, Barbara; Dahl, Stephan; Eagle, Lynne C. - In: Journal of customer behaviour 12 (2013) 2/3, pp. 227-246
Persistent link: https://www.econbiz.de/10010233728
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The role of culture for pricing luxury fashion brands
Hornig, Tobias; Fischer, Marc; Schollmeyer, Thomas - In: Marketing : ZFP ; journal of research and management 35 (2013) 2, pp. 118-130
Persistent link: https://www.econbiz.de/10009750435