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Ziel des Buches ist es, die Besonderheiten des Internationalen Managements in Ostasien, Lateinamerika und Schwarzafrika …, Lateinamerika und Schwarzafrika wahrnehmen und fördern …
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Globalization and international competition have driven a large number of small- and medium-sized enterprises (SMEs) to enter foreign markets. However, current knowledge on which factors determine SMEs' foreign market performance and secure their success is limited. Using empirical data on 280...
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Over the last century, the passenger airline industry has undergone a series of transformations, with Lufthansa being a key player not only in Europe, but also worldwide. This case study traces Lufthansa's development, from its origins up until its current status, and outlines its expansion by...
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