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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
Horch, Heinz-Dieter (ed.) - 2009
Persistent link: https://www.econbiz.de/10003849318
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Angewandte Sportökonomie des 21. Jahrhunderts : Wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard (ed.) - 2019
Nowak ist Dekan des Fachbereiches Sport & Management der IST-Hochschule für Management, Düsseldorf. Die Autoren sind …
Persistent link: https://www.econbiz.de/10012402571
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Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard (ed.) - 2019
Persistent link: https://www.econbiz.de/10012040334
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Sport- und Vereinsmanagement : Sport organisieren und vermarkten
Bölz, Marcus - 2015
verschafft einen Überblick zu Sportökonomie und Sportmarketing …
Persistent link: https://www.econbiz.de/10010518874
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The causal effect of voluntary roles in sport on subjective well-being in European countries
Wicker, Pamela; Downward, Paul - In: Journal of sport management : the official journal of … 34 (2020) 4, pp. 303-315
Persistent link: https://www.econbiz.de/10012293289
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An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
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A unified version of London 2012 : new-media coverage of gender, nationality, and sport for Olympics consumers in six countries
Eagleman, Andrea; Burch, Lauren M.; Vooris, Ryan - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 457-470
Persistent link: https://www.econbiz.de/10010393248
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Does local sporting success affect sport participation? : an examination of Danish professional soccer's effect on club membership
Storm, Rasmus K.; Holum, Marthe Liss - In: European Sport management quarterly : ESMQ 21 (2021) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10012497335
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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian - 2015
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a … business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to … Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …
Persistent link: https://www.econbiz.de/10012402227
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Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu; Schneiders, Christopher; Merten, Sebastian - In: Journal of business research : JBR 136 (2021), pp. 99-109
Persistent link: https://www.econbiz.de/10012663266