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The choice of the appropriate sales mode belongs to the firm’s most important strategic decisions after entering into a foreign market. Thus, it is important that the selected foreign sales mode best suits a firm’s available resources and capabilities. However, these resources and...
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The choice of the appropriate sales mode belongs to the firm's most important strategic decisions after entering into a foreign market. Thus, it is important that the selected foreign sales mode best suits a firm's available resources and capabilities. However, these resources and capabilities...
Persistent link: https://www.econbiz.de/10012708058