Purpose – Using the German book trade as a case example, the aim of the paper is to show how the evolution of segmentation began with increasingly sophisticated marketing practice long before formal thought was developed to explain matters. Design/methodology/approach – The paper's approach...

Purpose – This paper aims to look at the past development and potential of the Rhenish capitalist governance “model”. The paper aims to discuss the origins and nature of the model. The main focus is on the model's in crisis and its specific role within the transformation processes of...

Purpose – During the 1920s and into the 1930s, German‐language work on consumer behavior led the world; for example, segmentation was clearly discussed from the late 1920s. The purpose of this paper is to show how marketing thought in Germany and Austria reached a peak even as the...

We evaluate the impact of a major European state aid program for broadband deployment applied to rural areas in the German State of Bavaria in the years 2010 and 2011. Using difference-in-differences estimation strategies, we find that aided municipalities have - depending on broadband quality -...

Die Energiewende ist ein Paradigmenwandel, der Politik, Wirtschaft und Gesellschaft vor große Herausforderungen stellt, aber zugleich erhebliche Chancen offeriert. Kernenergie und fossile Energieträger sollen durch erneuerbare Energien ersetzt werden und die Energieeffizienz soll in einem bis...