The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is … repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as … in Germany, the impact, a) attitude toward responsible fashion consumption and b) environmental concern were analyzed …

Purpose – The purpose of this paper is to research lesbian fashion consumption in order to draw conclusions on the … attractiveness of the lesbian target segment for the fashion industry. So far, lesbians’ fashion consumption behaviour has hardly … against consumption in general and fashion shopping in particular. In contrast, gay men have been identified quite contrary as …