, whether online job boards provide possibilities to further differentiate an employer brand from competitors’. This article … how brand differentiation can be undertaken on online job boards and how it can be measured. Therefore the model can be … features have on the perception of an employer brand. The example of Siemens AG illustrates that even for a DAX-Group potential …

tool neither increases participation in the sweepstakes nor improves brand image per se. Rather, its effectiveness depends … on the fit between the campaign and the brand, and on customers' satisfaction with the service provided …

Background If retailers and brand manufacturers of food succeed in presenting their products at the point of sale …