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The historical development of segmentation: the example of the German book trade 1800‐1928
Fullerton, Ronald A. - In: Journal of Historical Research in Marketing 4 (2012) 1, pp. 56-67
Purpose – Using the German book trade as a case example, the aim of the paper is to show how the evolution of segmentation began with increasingly sophisticated marketing practice long before formal thought was developed to explain matters. Design/methodology/approach – The paper's approach...
Persistent link: https://www.econbiz.de/10014873269
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The future of Rhineland capitalism across the Polish‐German border
Bátiz‐Lazo, Bernardo; Locke, Robert R.; Müller, Kristine - In: Journal of Management History 14 (2008) 1, pp. 12-22
Purpose – This paper aims to look at the past development and potential of the Rhenish capitalist governance “model”. The paper aims to discuss the origins and nature of the model. The main focus is on the model's in crisis and its specific role within the transformation processes of...
Persistent link: https://www.econbiz.de/10014884776
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When the owl of Minerva flew at dusk: marketing in Greater Germany, 1918‐1939
Fullerton, Ronald A. - In: European Business Review 21 (2009) 1, pp. 92-104
Purpose – During the 1920s and into the 1930s, German‐language work on consumer behavior led the world; for example, segmentation was clearly discussed from the late 1920s. The purpose of this paper is to show how marketing thought in Germany and Austria reached a peak even as the...
Persistent link: https://www.econbiz.de/10014713311
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Ethnic marketing for Turks in Germany
Erdem, Kutay; Schmidt, Ruth A. - 2008
Purpose – This paper sets out to provide an evaluation of population characteristics and historical trends for … immigrant Turks within the mainstream German population with a view to informing target marketing strategies aimed at this …
Persistent link: https://www.econbiz.de/10009455039
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The German Local Population Database (GPOP), 1871 to 2019
Roesel, Felix - 2022
I present the first database of historical local population figures for all Germany. The German Local Population … Database (GPOP) includes total population in 1871, 1910, 1939, 1946, 1961, 1987, 1996, 2011, and 2019 for the universe of all …. For example, East and West Germany are heavily diverging in population since 1945; and the divide was not reversed but …
Persistent link: https://www.econbiz.de/10013353468
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Profil eines Standortes : die Bundesrepublik Deutschland in einem Europa des Umbruchs
Meier, Bernd - 1992
Persistent link: https://www.econbiz.de/10000841733
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Fachserie / 1 / 1 j
Deutschland / Statistisches Bundesamt - Stuttgart : Metzler-Poeschel - 1989(1992) - 1999(2001)
Persistent link: https://www.econbiz.de/10000371904
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Fachserie / 1 / 1 vj / Statistisches Bundesamt, Wiesbaden
Deutschland / Statistisches Bundesamt - 1990-1998: Stuttgart : Metzler-Poeschel - 1989(1990/91),3-4; 1990(1993),4; 1991(1994) - …
Persistent link: https://www.econbiz.de/10000372314
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Lange Reihen zur Wirtschaftsentwicklung
Deutschland <Bundesrepublik> / Statistisches Bundesamt; … - Stuttgart : Metzler-Poeschel; anfangs: Stuttgart : … - 1950/72(1973); 1950/73(1974) - 1998(1999); damit Ersch. …
Persistent link: https://www.econbiz.de/10000358100
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Amtliche Schlüsselnummern und Bevölkerungsdaten der Gemeinden und Verwaltungsbezirke in der Bundesrepublik Deutschland
Deutschland <Bundesrepublik> / Statistisches Bundesamt; … - Stuttgart : Metzler-Poeschel; anfangs: Stuttgart : … - Ausg. 1982 - 1987; 1989 - 2000(2001)
Persistent link: https://www.econbiz.de/10000365830