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Customer preferences of financial services across the US, Germany, and Russia.

Bergsiek, Micha; Schmidt, Martina K.; Kolesnikova, Marina - 2007

In today’s competitive business environment, financial services companies continuously try to find innovative strategies in growing their business nationally and internationally. Understanding customer needs and wants is an important part in accomplishing this mission. As customer needs and...

Persistent link: https://www.econbiz.de/10009452185

Customer preferences in German life insurance savings products : a conjoint analysis approach

Fuino, Michel; Maichel-Guggemoos, Liselotte; Wagner, Joël - In: The journal of insurance issues : official journal of … 43 (2020) 2, pp. 97-133

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Preferences for pay-as-you-drive insurance offers among residential customers in Germany : a conjoint-analytical investigation

Gerpott, Torsten J.; Berg, Sabrina - In: International journal of services technology and management 17 (2012) 1, pp. 22-53

Persistent link: https://www.econbiz.de/10009656872

Accounting logics as a challenge for ERP system implementation : a field study of SAP

Heinzelmann, Rafael - In: Journal of accounting & organizational change 13 (2017) 2, pp. 162-187

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