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Brand differentiation in German online job boards : an exemplary evaluation of Siemens' efforts at Stepstone.de to illustrate how a differentiation score model can support employer...
Palinkas, Tami; Botzenhardt, Florian; Pätzmann, Jens - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 39-48
The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...
Persistent link: https://www.econbiz.de/10010423978
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Critical success factors for online-shops of drugstores : information systems and marketing requirements for webshops offering fast-moving consumer goods and a webshop evaluation o...
Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 17-25
success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part - consistency of the marketing strategy- it is important to initially understand consumers' behaviour …
Persistent link: https://www.econbiz.de/10010423965
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Employer Brand Building for Start-Ups : Which Job Attributes Do Employees Value Most?
Tumasjan, Andranik; Strobel, Maria; Welpe, Isabell M. - 2012
attractive job attributes for prospective applicants. We contribute to the entrepreneurial marketing literature by bringing … attributes, and by discussing how start-ups can make use of these attributes in their recruiting and employer branding activities …
Persistent link: https://www.econbiz.de/10014044216
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Employer Branding in sozialen Medien : theoretisch-konzeptioneller Zugang und empirische Evidenz
Kissel, Patrick - 2013
Persistent link: https://www.econbiz.de/10010233948
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Employer Branding für die Logistik : mit Social Media eine attraktive Arbeitgebermarke entwickeln
Runkel, Christian - 2018
Persistent link: https://www.econbiz.de/10011933436
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Employer Branding für die Logistik : Mit Social Media eine attraktive Arbeitgebermarke entwickeln
Runkel, Christian - 2018
ohne eine zielgruppenorientierte Kommunikation der eigenen Employer Brand kann Recruiting in der heutigen Zeit kaum … - Employer Branding und Social-Media-Marketing - Social-Media-Plattformen für Ihre Arbeitgebermarke Der Autor Christian Runkel … Arbeitgebermarke -- 4. Die Entwicklung Ihrer Arbeitgebermarke -- 5. Employer Branding und Social-Media-Marketing -- 6. Social …
Persistent link: https://www.econbiz.de/10012401508
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Risikomanagement unter Marketinggesichtspunkten
Bielefeldt, Jonas - 2010
Persistent link: https://www.econbiz.de/10003943229
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Marketing in Online-Communities : virtuelle Welten und soziale Netzwerke
Brudler, Benjamin - 2010
Persistent link: https://www.econbiz.de/10009130023
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Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteter aus der Ukraine
Nesterenko, Galyna - 2024
Der Artikel stellt die vorläufigen Ergebnisse des Forschungsprojekts "Employer Branding deutscher Arbeitgeber zur Gewinnung hochqualifizierter Geflüchteten aus der Ukraine" vor. Untersucht werden Möglichkeiten und Herausforderungen für Beschäftigung ukrainischer Flüchtlinge, die nach...
Persistent link: https://www.econbiz.de/10014632794
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Stuck in the Adoption Funnel : The Effect of Interruptions in the Adoption Process on Usage
Lambrecht, Anja; Seim, Katja; Tucker, Catherine E. - 2013
Many firms have introduced internet-based customer self-service applications, such as online payments or brokerage services. Despite high initial signup rates, not all customers actually shift their dealings online. We investigate whether the multi-stage nature of the adoption process (an...
Persistent link: https://www.econbiz.de/10014026643