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Critical success factors for online-shops of drugstores : information systems and marketing requirements for webshops offering fast-moving consumer goods and a webshop evaluation o...
Svechla, Sabrina; Fischer, Jessica; Ferdinand, Hans-Michael - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 17-25
success depends on two factors: the user-friendliness of the information system and the consistency of the marketing strategy …-sections. Regarding the second part - consistency of the marketing strategy- it is important to initially understand consumers' behaviour …
Persistent link: https://www.econbiz.de/10010423965
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Risikomanagement unter Marketinggesichtspunkten
Bielefeldt, Jonas - 2010
Persistent link: https://www.econbiz.de/10003943229
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Employer Brand Building for Start-Ups : Which Job Attributes Do Employees Value Most?
Tumasjan, Andranik; Strobel, Maria; Welpe, Isabell M. - 2012
attractive job attributes for prospective applicants. We contribute to the entrepreneurial marketing literature by bringing …
Persistent link: https://www.econbiz.de/10014044216
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Brand differentiation in German online job boards : an exemplary evaluation of Siemens' efforts at Stepstone.de to illustrate how a differentiation score model can support employer...
Palinkas, Tami; Botzenhardt, Florian; Pätzmann, Jens - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 2, pp. 39-48
The increasing overload of information that bothers people is affecting businesses on online job boards as well. Although there is no doubt about the benefits of those platforms, companies are threatened to get lost in the sheer mass of similar advertisements. Considering the background of the...
Persistent link: https://www.econbiz.de/10010423978
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Definieren, Aufwerten, Erzählen : qualitative Marktforschung und die Etablierung des Mineralwassers als ein alltägliches Konsumgut : 1958-2001
Zeheter, Michael - In: VSWG: Vierteljahrschrift für Sozial- und … 111 (2024) 2, pp. 140-169
marketing and influence shopping habits. Today, these surveys are valuable sources for exploring consumers' perceptions and the …
Persistent link: https://www.econbiz.de/10014555759
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Definieren, Aufwerten, Erzählen: Qualitative Marktforschung und die Etablierung des Mineralwassers als ein alltägliches Konsumgut (1958–2001)
Zeheter, Michael - In: Vierteljahrschrift für Sozial- und … 111 (2024) 2, pp. 140-169
marketing and influence shopping habits. Today, these surveys are valuable sources for exploring consumers' perceptions and the …
Persistent link: https://www.econbiz.de/10014556409
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On the Turnaround of Vacancy Stocks: The Stock Flow Model for the German Residential Rental Market
Bischoff, Oliver - In: International Real Estate Review 14 (2011) 2, pp. 159-183
We apply the stock flow model for the German residential rental market using a data set that includes the overwhelming majority of nomenclature of territorial units for statistics (NUTS) 3 regions for the 2004-2007 period. Aside from proving conditional rental price convergence, we have detected...
Persistent link: https://www.econbiz.de/10009003073
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Monument Protection and Zoning in Germany: Regulations and Public Support from an International Perspective
Maennig, Wolfgang - Institut für Außenhandel und Wirtschaftsintegration, … - 2011
Restrictions on new constructions and modernisations occur in almost all countries and numerous regulations apply in Germany. This article outlines regulations regarding the protection of historical buildings, restoration law and preservation statutes and describes compensatory subsidies...
Persistent link: https://www.econbiz.de/10009003669
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Monument protection and zoning in Germany: Regulations and public support from an international perspective
Maennig, Wolfgang - 2011
Restrictions on new constructions and modernisations occur in almost all countries and numerous regulations apply in Germany. This article outlines regulations regarding the protection of historical buildings, restoration law and preservation statutes and describes compensatory subsidies...
Persistent link: https://www.econbiz.de/10010332592
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German Open Ended Funds: Was there a Valuation Problem?
Crosby, Neil - Henley Business School, University of Reading - 2007
In late 2005, a number of German open ended funds suffered significant withdrawals by unit holders. The crisis was precipitated by a long term bear market in German property investment and the fact that these funds offered short term liquidity to unit holders but had low levels of liquidity in...
Persistent link: https://www.econbiz.de/10005009977