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Relationship between market orientation and business performance in Czech and German high-tech firms

Jangl, Patrik - In: Market : review for marketing theory and practice 27 (2015) 2, pp. 153-170

Persistent link: https://www.econbiz.de/10011608717

Perception of formal and informal institutions by entrepreneurs in China, Morocco, and Germany : a cross-cultural pilot study

Busch, Rainer; Gassemi, Karim; Papastamatelou, Julie; … - In: International journal of management and economics 56 (2020) 4, pp. 324-338

Introduction and Aims Entrepreneurship and the business environment, in general, are being influenced by the existence of formal and informal institutions. This study focuses on the negative versus positive perceptions of Moroccan, Chinese, and German entrepreneurs to formal and informal...

Persistent link: https://www.econbiz.de/10012395265

Market orientation and corporate success: findings from Germany

Fritz, Wolfgang - In: European Journal of Marketing 30 (1996) 8, pp. 59-74

The significance of the market orientation for corporate management is the subject of a long‐standing controversy. This empirical study conducted in Germany, the largest European market, shows that together with other basic dimensions of management, the market orientation contributes...

Persistent link: https://www.econbiz.de/10014723190

The successful marketing strategies of German companies in the UK

Shaw, Vivienne - In: European Journal of Marketing 34 (2000) 1/2, pp. 91-106

Presents the findings of a study of the successful international marketing strategies and headquarter‐subsidiary relationships of 186 German companies operating in the UK. A strong product orientation combined with a high level of market orientation was found to characterise successful German...

Persistent link: https://www.econbiz.de/10014721898