Narrow search
Showing 1 - 10 of 236
Cover Image
Marketing response models for shrinking beer sales in Germany
Polasek, Wolfgang - 2012
Persistent link: https://www.econbiz.de/10009567496
Cover Image
Marketing response models for shrinking beer sales in Germany
Polasek, Wolfgang - 2012
(SRF) ; marketing budget models ; MCMC estimation ; beer consumption ; optimal budget allocation …Beer sales in Germany are confronted for several years with a shrinking market share in the market of alcoholic … observation of beer sales for simultaneous estimation. I propose a new class of growth sales (gSRF) models having endogenous and …
Persistent link: https://www.econbiz.de/10009684800
Cover Image
Spatial transmission of price promotion for German beer retailers
Ren, Yanjun; Li, Xiaofei; Loy, Jens-Peter - In: Regional studies : official journal of the Regional … 57 (2023) 10, pp. 1967-1980
Persistent link: https://www.econbiz.de/10014420139
Cover Image
Die Gastronomie als Absatzweg der deutschen Brauwirtschaft
Bösken-Diebels, Paul - 1989
Persistent link: https://www.econbiz.de/10000770637
Cover Image
Die Marktsituation deutscher Brauereien nach der Aufhebung des Reinheitsgebotes für Importbiere
Freter, Hermann; Kuhl, Volker - 1988
Persistent link: https://www.econbiz.de/10000780521
Cover Image
Statistischer Bericht / Deutscher Brauer-Bund
Deutscher Brauer-Bund - Bonn : Brauer-Bund; anfangs: Bonn-Bad Godesberg : … - [3.]1955/57; 4.1957/59(1959); 5.1961 - 24.2003; damit …
Persistent link: https://www.econbiz.de/10000447369
Cover Image
Fachserie / 14 / 9 / 2 / 1
Deutschland / Statistisches Bundesamt - Wiesbaden : Statistisches Bundesamt; anfangs: Stuttgart … - 1990(1990/91),Aug. - 2003(2003/04)
Persistent link: https://www.econbiz.de/10000427021
Cover Image
Barriers to entry and intensity of competition in European markets
Geroski, Paul A.; Schwalbach, Joachim - 1989
Persistent link: https://www.econbiz.de/10000087749
Cover Image
Der Bierlieferungsvertrag
Dahringer, Bernd - In: Management in der Hotellerie und Gastronomie : …, (pp. 453-458). 2008
Persistent link: https://www.econbiz.de/10003646887