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Germany
Consumer behaviour
6
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6
Conjoint analysis
4
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4
Deutschland
3
Market segmentation
3
Choice-based conjoint analysis
2
Eco-label
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Energieeinsparung
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Energy conservation
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Erneuerbare Energie
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German
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Hille, Stefanie Lena
3
Tabi, Andrea
3
Wüstenhagen, Rolf
2
Wüstenhaben, Rolf
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Marketing Erneuerbarer Energien : Grundlagen, Geschäftsmodelle, Fallbeispiele
1
Marketing renewable energy : concepts, business models and cases
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ECONIS (ZBW)
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Market segmentation for green electricity marketing results of a choice-based conjoint analysis with German electricity consumers
Hille, Stefanie Lena
;
Tabi, Andrea
;
Wüstenhaben, Rolf
- In:
Marketing renewable energy : concepts, business models …
,
(pp. 91-108)
.
2017
Persistent link: https://www.econbiz.de/10011699037
Saved in:
2
What makes people seal the green power deal? : customer segmentation based on choice experiment in Germany
Tabi, Andrea
;
Hille, Stefanie Lena
;
Wüstenhagen, Rolf
- In:
Ecological economics : the transdisciplinary journal of …
107
(
2014
),
pp. 206-215
Persistent link: https://www.econbiz.de/10011280264
Saved in:
3
Zielgruppensegmentierung im Ökostrom-Marketing : Ergebnisse einer Conjoint-Analyse deutscher Stromkunden
Tabi, Andrea
;
Hille, Stefanie Lena
;
Wüstenhagen, Rolf
- In:
Marketing Erneuerbarer Energien : Grundlagen, …
,
(pp. 163-181)
.
2015
Persistent link: https://www.econbiz.de/10011341668
Saved in:
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