Goetz, Georg; Herold, Daniel; Klotz, Phil-Andrian; … - 2020
market, using the German market as an example. Using an AR(1)-Process, we find that when a title becomes a bestseller sales … finding implies that consumers in the online channel respond by increasing sales upon receiving a quality signal (i.e., a … that is not on the bestseller-lists, sales are decreasing. This might imply that consumers in the offline channel are more …
