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Cross media, print, and internet advertising : impact of medium on recall, brand attitude, and purchase intention
Numberger, Siegfried; Schwaiger, Manfred - 2003
Persistent link: https://www.econbiz.de/10003401353
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Advertising in Germany
Kloss, Ingomar - In: Advertising worldwide : advertising conditions in …, (pp. 118-148). 2001
Persistent link: https://www.econbiz.de/10001599400
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Werbung im Internet: die Entkopplung von Medien- und Werbekontakt und ihre Folgen für die Medienfinanzierung
Seufert, Wolfgang - In: Media Economics revisited : (wie) verändert das …, (pp. 199-229). 2017
Persistent link: https://www.econbiz.de/10011794771
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Social commerce advertising avoidance and shopping cart abandonment : a fs/QCA analysis of German consumers
Khan, Asad; Sajad Rezaei; Naser Valaei - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364454
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The impact of cultural differences on the effectiveness of advertisments on the Internet: a comparison among the United States, China, and Germany
Miller, Edward C.; Griffin, Thomas; Paolo, Peter di; … - In: International business and economics research journal 8 (2009) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10003849794
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010
Persistent link: https://www.econbiz.de/10003985205
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Humor in der Werbung
Nufer, Gerd (contributor); Hirschburger, Linda (contributor) - 2008
Konsumenten werden heutzutage rund um die Uhr mit Werbung konfrontiert. Aufgrund der damit einhergehenden … Risiken des Einsatzes von humorvoller Werbung analysiert. Die Wirkungen von Humor, d.h. die Beurteilung und Verarbeitung … von Humor in der Werbung sowie die kritische Betrachtung von Beispielen aus der Praxis sollen dem Leser einen Einblick in …
Persistent link: https://www.econbiz.de/10009521424
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell - 2016
Persistent link: https://www.econbiz.de/10011429121
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The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: Bridging the gap between advertising academia and practice, (pp. 266-280). 2017
Persistent link: https://www.econbiz.de/10011540397
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Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries
Koinig, Isabell - 2016 - 1st ed. 2016
Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross …-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self …-Empowerment -- Consumer Responses to Different Advertising Styles -- Advertising’s Contribution to Consumer Self-Empowerment. …
Persistent link: https://www.econbiz.de/10014019336