Johnson, Michael D. (ed.); Herrmann, Andreas (ed.); … - 1997
1 An Introduction to Quality, Satisfaction, and Retention-Implications for the Automotive Industry -- 2 Linking … Product-Policy Variant to Retain Customers in the Automotive Industry -- 5 From Value-Orientated Quality Improvement to … Investigation of Customer Loyalty in the Automotive Industry-Results of a Causal Analytical Study -- 9 Strategic Loyalty Management …