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Public Participation Distribution and Marketing: An Inseparable Duality
Kabst, Rüdiger; Weber, Patrick; Wagner, Sascha Alexander - In: International Journal of Civic Engagement and Social … 3 (2016) 4, pp. 1-13
The distribution of public participation in Western political environments has become an important topic in recent years. Low participation rates combined with low levels of trust toward government officials has resulted in low efficiency of public participation projects. Whereas prior research...
Persistent link: https://www.econbiz.de/10012043585
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The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza; Wymer, Walter - In: The journal of brand management : an international journal 22 (2015) 2, pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
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Does the hierarchical position of the buyer make a difference? : the influence of perceived adaptive selling on customer satisfaction and loyalty in a business-to-business context
Román, Sergio; Martín, Pedro Juan - In: The journal of business & industrial marketing 29 (2014) 5, pp. 364-373
Persistent link: https://www.econbiz.de/10010393925
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Individual investors' satisfaction and loyalty in online securities trading using the technology acceptance model
Hien Nguyen; Pham, Long; Williamson, Stan; Nguyen Duy Hung - In: International journal of management and decision making … 19 (2020) 2, pp. 239-266
Persistent link: https://www.econbiz.de/10012253662
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Differences between stayers, switchers, and heavy switchers : a study in the telecommunications service market
Moreira, António Carrizo; Silva, Pedro Miguel; … - In: Marketing intelligence & planning 34 (2016) 6, pp. 843-862
Persistent link: https://www.econbiz.de/10011572236
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Excellent products or servitisation? : analysing retailers' preference before and after a loyalty programme
Vila-Lopez, Natalia; Kuster-Boluda, Ines - In: Total quality management & business excellence : an … 28 (2017) 12, pp. 1378-1392
Persistent link: https://www.econbiz.de/10011781629
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Increasing the willingness to stay : a novel and comprehensive member satisfaction index (MSI) model tested in a leading German tennis club
Kölbl, Kathrin; Blank, Cornelia; Schobersberger, Wolfgang - In: The TQM journal : the international review of … 36 (2024) 5, pp. 1369-1395
Persistent link: https://www.econbiz.de/10014548987
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Investigating the relationship between experience, well-being, and loyalty : a study of wellness tourists
Ramjit Singh; Manhas, Parikshat Singh; Mir, Mudasir Ahmad; … - In: Administrative Sciences : open access journal 12 (2022) 3, pp. 1-20
emotions, experience, and life Satisfaction lead to loyalty. Furthermore, the present study tested the mediating role of … tourist experience, as well as loyalty in the context of wellness and spa tourism. The exploratory-descriptive design was …, autonomy, and experience positively impact positive emotions and life satisfaction. Besides, it also supported that positive …
Persistent link: https://www.econbiz.de/10013395870
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Exploring the structural relationships between service quality, perceived value, satisfaction, and loyalty in nonprofit sport clubs : empirical evidence from Germany
Min, Doosik - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 3, pp. 198-211
Persistent link: https://www.econbiz.de/10013411483
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Evolving localization patterns of company foundations : evidence from the German MST-industry
Scholl, Tobias; Brenner, Thomas; Wendel, Martin - 2012
We investigate company foundations in the German micro technology industry by means of a spatial-temporal micro-geographic analysis. In order to deal with our unusual detailed data, we develop a new distance-based framework for a logistic regression that is able to present results in a...
Persistent link: https://www.econbiz.de/10011303829