Several countries' economies have been disrupted by the sharing economy. Global champions like Airbnb and Uber use similar models and platforms across many countries. However, each country and its consumers have different characteristics including the language used. The text in the profile of...

In verschiedenen wissenschaftlichen Disziplinen, besonders den Wirt-schafts- und Ingenieurwissenschaften, wird das Entstehen und Verschwinden von Produkten aus unterschiedlicher Perspektive betrachtet jedoch häufig unter dem gemeinsamen Stichwort Produktlebenszyklus (PLZ) verwendet. Eine...

We study the influence of an explicit appeal to reciprocity as a design element in communication campaigns. We conduct an experiment based on a real campaign run by Deutsche Post, the German postal service, in which German citizens could participate in a sweepstakes and vote for their mail...

In the German automobile industry the vertical integration, as an indicator of value added, is on average low. Beyond the argument of relative high labour costs for manufacturing, several specific reasons for the level of vertical integration, linked to the flexibility of business administration...

This study examines the strategy-performance relationship within publicly traded German firms. Strategic management literature provides several strategic frameworks that offer guidance on promising strategies. However, due to major changes such as globalization and fundamental differences...