Gewerkschaften sind einflussreiche Akteure, die das Leben einer Vielzahl von Menschen mitbestimmen. Dennoch befinden sie sich seit längerer Zeit in der Krise. Die Mitglieder, die sie jährlich verlieren, könnten ganze Fußballstadien füllen. Und dies, obwohl die Gewerkschaften in Deutschland...

Purpose – European metropolises nowadays are struggling even more to attract highly mobile creative as well as knowledge‐based industries. In many European cities, the ongoing socio‐economic transformation of inner‐city brownfields enables metropolises to allocate new economies within...

Purpose – The purpose of this paper is twofold: on the one hand, it is to contribute to a sound conceptualization of the notion of place identity in the context of geographical spatial approaches; on the other, it is to show the implications this has in place branding research....

Purpose – Cities increasingly compete with each other for attracting tourists, investors, companies, or residents. Marketers therefore focus on establishing the city as a brand, disregarding that the perception and knowledge of a city differ dramatically between the target audiences. Hence,...