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Welt
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Klein, Kristina
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Völckner, Franziska
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Bruno, Pascal
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Sattler, Henrik
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Becker, Jan-Michael
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Spann, Martin
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Essays on the effects of brand names and prices on consumer behavior
3
Long range planning : LRP ; international journal of strategic management
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ECONIS (ZBW)
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Dual effect-based market segmentation and price optimization
Theyson, Sven
;
Klein, Kristina
;
Spann, Martin
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659912
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2
Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659914
Saved in:
3
Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal
;
Klein, Kristina
;
Sattler, Henrik
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659921
Saved in:
4
Hierarchical latent variable models in PLS-SEM : guidelines for using reflective-formative type models
Becker, Jan-Michael
;
Klein, Kristina
;
Wetzels, Martin
- In:
Long range planning : LRP ; international journal of …
45
(
2012
)
5/6
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pp. 359-394
Persistent link: https://www.econbiz.de/10009685153
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