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Is there a link between sustainability, perception and buying decision at the point of sale?

Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Business systems research : a system view accross … 11 (2020) 3, pp. 1-13

Background If retailers and brand manufacturers of food succeed in presenting their products at the point of sale, quickly generating a high level of attention, the likelihood of a purchase is significantly increased. Particularly, in recent years, they have been relying on the megatrend of...

Persistent link: https://www.econbiz.de/10012414383

Produktwerbung mit Prominenten : ist Kongruenz zwischen Testimonial und Marke erforderlich?

Gierl, Heribert - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 1, pp. 42-64

Persistent link: https://www.econbiz.de/10003330543

Der Einfluss von Müdigkeit auf die Kontrollierbarkeit von Werbeinformationen

Sauerland, Martin; Braun, Ottmar - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 4, pp. 22-32

Persistent link: https://www.econbiz.de/10003910973

Cross media, print, and internet advertising : impact of medium on recall, brand attitude, and purchase intention

Numberger, Siegfried; Schwaiger, Manfred - 2003

Persistent link: https://www.econbiz.de/10003401353

QR code advertising : a cross-country comparison of Turkish and German consumers

Bayrak Meydanoğlu, Ela Sibel; Çilingirtürk, Ahmet Mete; … - In: International journal of internet marketing and … 12 (2018) 1, pp. 40-68

Persistent link: https://www.econbiz.de/10011859031

Media bias and advertising : evidence from a German car magazine

Dewenter, Ralf; Heimeshoff, Ulrich - 2014

This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturer … a two-step procedure, we find a positive impact of advertising volumes on test scores. The main advantage of our study … serious biases in estimating media bias caused by omitted variables. …